随着城市的发展，作为缓解交通压力的停车场也越来越多，不过停车场的建设费用可不少，停车场方面也希望通过一些方法来获取额外的收入，那么利用广告则是一个不错的方法，广告主要展示在道闸上。停车场道闸广告是一种在停车场道闸档杆上进行广告展示的新型广告形式。现在停车场安装道闸广告是有一些问题需要注意的，因为之前处于无人监管的状态，造成停车场道闸广告的乱象，所以很多城市都建立了新的规范。

　　With the development of the city, as the parking lot to ease the traffic pressure is also increasing, but the parking lot of the construction costs a lot of parking lot, also hope to obtain additional income through some methods, so the use of advertising is a good way of advertising display in the main gate on. Parking barrier advertising is a new form of advertising display advertising in the parking barrier on the gear lever. Now the parking lot installation gate advertising is a need to pay attention to some problems, because no regulation at the state, parking barrier caused by advertising chaos, so much of the city has established a new standard.

　　首先道闸广告的内容不能违反《广告法》，应以服务居民的家居、金融、教育等便民信息为主，不得设置容易引起居民反感的医疗、保健品等内容。广告商应该向城管部门申请备案，停车场道闸广告区不超过道闸总长的三分之二，确保不影响车辆的正常通行。道闸广告安装虽然需要备案，但是费用是免费的，广告设计上是不能使用反差强烈的色彩，色彩应与周围环境想协调，广告的材质应采用可移贴纸。

　　First, the content of road gate advertising can not violate the advertising law. It should be based on serving residents' home, finance, education and other convenience information, and not setting up medical, health care products that are easy to cause residents' disgust. Advertisers should apply to the urban management department, parking barrier advertising area does not exceed 2/3 of the total length of the gate, to ensure the normal traffic does not affect the vehicle. Although the installation of road gates and advertisements needs to be put on file, the cost is free, and advertising design can not use strong contrast color. Color should be coordinated with surrounding environment. Advertising materials should be stickers.

　　济南仟仕物业管理有限公司

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