许多企业家都认为门店布局的设计并不重要，抑或认为只要直接复制成功企业的门店布局设计，就一定可以使得自身企业的门店布局设计达到新的高度；

　　Many entrepreneurs think that the design of the shop layout is not important, or that the layout design of a successful enterprise can make the layout design of its own enterprise reach a new height.

　　而事实上，并非如此。

　　In fact, that's not the case.

　　我们很难找到一种一成不变的、放之四海而皆准的布局设计方案。

　　It is difficult for us to find an invariable and universal layout plan.

　　布局设计一定要跟当地的市场环境相匹配，只有合适市场环境的才是优秀的布局设计。

　　The layout design must match the local market environment. Only the right market environment is the best layout design.

　　但由于现在消费者的需求变化很快，往往一个门店的布局设计在两年之内就会变得比较陈旧，因此，企业必须随市场环境的变化而变，才可能寻找到适合自身企业合适的布局方案。

　　However, because of the rapid change of consumer demand, the layout of a store will become more obsolete in two years. Therefore, enterprises must change with the change of the market environment to find a suitable layout scheme suitable for their own enterprises.

　　对于企业来说，门店的品类布局同样是非常重要的；因为顾客在各品类中的消费比是会随着季节、节日、气候的变化而变化，随着消费时尚的变迁而变迁的；因此，门店的品类布局也是需要不断优化的。

　　For enterprises, the layout of the stores is also very important, because the consumption ratio of customers in various categories will change with the change of season, festival, climate, and change with the change of consumption fashion; therefore, the distribution of the category of the stores needs to be continuously optimized.

　　门店的各品类布局只有有效地迎合这种变化，才可能将自己品类空间的利用最大化，也才可能把每个品类的平效提高到一个理想的状态，所以不断优化门店的品类布局设计是非常重要的。

　　It is only possible to maximize the use of the class space and improve the flat efficiency of each category to an ideal state. Therefore, it is very important to optimize the design of the category layout of the stores.

　　惠时代—山东联卡电子科技有限公司，简称“惠时代”——中国商家促销回款策划机构。