1．以消费者、使用者立场为中心

　　1. focus on the position of consumers and users

　　2．大批量商品化经营计划体系

　　2. large volume commercial management plan system

　　商品化经营计划（Merchandising），也叫做商品供应计划，意为站在使用者立场上，为了在适当的场所和时间，以低廉的价格向使用者提供适当数量的高品质商品，从计划到最终交付使用的全过程。其中包含了商品开发、生产、保管、搬运、陈列、促销等全部经营活动。

　　The commercial operation plan (Merchandising), also called the commodity supply plan, is intended to provide the user with the appropriate quantity of high quality goods, from the plan to the final delivery, on the user's standpoint and at the appropriate place and time. It includes all business activities such as commodity development, production, storage, handling, display and promotion.、

　　一般说来，商品化经营计划包括两种密切相关的过程:商品开发过程和经营技术开发过程。商品开发过程包括:采购体系开发；企业自有商标品种（Private Brand）和商店商标品种（Store Brand）开发体系；委托加工生产体系三部分。经营技术开发过程包括经营商品结构开发、售价、分类、保管、运输、售货现场设计、布局、商品陈列、店内广告、促销、支付方法、服务等经营过程的各环节。这两种过程概括起来，就是商品化经营计划过程。用来实施上述安排的，作为以大批量经营为特征的连锁经营系统，就是大批量商品化经营系统。其中关键是商品开发。商品开发的核心是商品的价格和品质（性能）。

　　Generally speaking, the commercialized business plan includes two closely related processes: commodity development process and operation technology development process. The development process of the commodity includes the development of the purchasing system, the Private Brand and the Store Brand, and the three parts of the entrustment production system. The process of developing the business technology includes all aspects of the business process, such as the development of commodity structure, price, classification, storage, transportation, sales site design, layout, commodity display, advertising in store, promotion, payment method, service and so on. The two processes are summed up in the process of commercialized business planning. The chain operation system characterized by mass operation is a large volume of commercial operation system. The key is the development of goods. The core of commodity development is commodity price and quality (performance).