1．国内环境的推动

　　1. the promotion of the domestic environment

　　国内环境的推动主要来自:（1）经济活动周期与季节性消费的影响。（2）不同地区产品生命周期的影响。（3）市场竞争的压力。（4）本国政府的推进。

　　The promotion of domestic environment mainly comes from: (1) the influence of economic activity cycle and seasonal consumption. (2) the impact of product life cycle in different regions. (3) the pressure of market competition. (4) the promotion of the national government.

　　2．国际市场的吸引

　　2. the attraction of the international market

　　（1）市场需求巨大。（2）营销环境较为优越。（3）提高营销效率。

　　(1) the market demand is huge. (2) the marketing environment is superior. (3) improve the marketing efficiency.

　　3．企业发展的需要

　　3. the needs of the development of enterprises

　　（1）发挥竞争优势。（2）获取外部资源。（3）提高规模效益。（4）企业经营国际化。

　　(1) give full play to the competitive advantage. (2) access to external resources. (3) improve the efficiency of scale. (4) enterprise management internationalization.

　　（二）选择进入国际市场的方式

　　(two) choose the way to enter the international market

　　1．产品出口分销

　　1. product export distribution

　　产品出口有两种基本形式:一是间接出口；二是直接出口。间接出口指企业将产品卖给国外出口商或委托出口代理商代理出口。直接出口指企业不通过国内中间商（机构），直接将产品销给国外客户。

　　There are two basic forms of product export: one is indirect export, the other two is direct export. Indirect export means that an enterprise sells products to foreign exporters or entrustment to export agents for export. Direct export refers to the direct sale of products to foreign customers through domestic intermediaries.

　　（1）间接出口。间接出口有两种基本形式:一是利用出口商；二是利用出口代理商。就企业的营销实践来看，间接出口大致有以下几种具体形式:

　　(1) indirect export. Indirect exports have two basic forms: first, to use exporters; two, to use export agents. As far as the marketing practice is concerned, indirect export has roughly the following specific forms: