连锁店面已经成为一个企业的实力象征，连锁店的出现也同样让企业的声誉得到很大的提高。连锁店面不仅是靠其影响力来销售的，还有一个重要的发面就是，连锁店面形象一致的店面装修风格。这样大大的加强了企业店面在消费者心中的形象。

　　Chain stores have become a symbol of the strength of an enterprise, and the emergence of chain stores also greatly improved the reputation of the enterprise. The chain store is not only by its influence to sales, there is an important way that the chain store image store decoration style. This greatly strengthens the image of the enterprise store in the consumer's heart.

　　连锁店面装修设计具有限制性，当设计师做一个新的店面装修时，要注意店面的的企业形象，企业文化，企业理念，还有统一的品牌风格，根据这些情况设计连锁店。连锁店的设计要注重消费者的心理因素特性，只有充分的了解人的心理因素，才能是设计被消费者所认同，才能创造好的设计作品。好的连锁店面设计是让人看而不腻，否则一个店面的设计的失败，会导致其他连锁店面的形象下降。

　　Chain store decoration design is limited. When designers make a new store decoration, we should pay attention to the corporate identity, corporate culture, business philosophy and unified brand style, and design chain stores according to these circumstances. The design of chain stores should focus on the characteristics of consumers' psychological factors. Only when we fully understand human psychological factors, can we design consumers' approval and create good design works. Good chain store design is not greasy, or the failure of the design of a store will lead to a decline in the image of other chain stores.

　　品牌连锁店面，不仅仅是靠店面装修来营销的，其品牌商品的样式和质量也都是上层，再加上商品的陈列、环境等都要消费者感觉完美精致舒适。服装连锁店设计要求统一色彩、统一材料、统一造型、统一灯光效果等不同地域的消费者树立品牌服装的形象。连锁店面的成功绝对不是偶然的，而是必然的。

　　Brand chain store is not only sold by store decoration, but also the style and quality of its brand goods. Besides, the display and environment of goods need consumers to feel perfect, exquisite and comfortable. The design of clothing chain stores the image of brand clothing for consumers in different regions such as unified color, unified material, unified modeling, and unified lighting effect. The success of chain stores is absolutely not accidental, but inevitable.

　　济南鸿福商展有限公司

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