1）户外广告的分类 户外广告包括:标牌广告、墙壁广告、电话亭广告、站台广告、机场广告、商场展卖、空中广告、走廊广告、路牌、灯箱、气球、霓虹灯、电子宣示牌等形式。

　　1) outdoor advertising classification of outdoor advertising including: advertising signs, wall advertising, advertisement telephone booth, advertising platform, airport advertising, market sale, aerial advertising, advertising of the corridor, signs, light boxes, balloons, neon lights, electronic declaration card form.

　　(2) the advantage of outdoor advertising:

　　1.广告形象突出，主题鲜明，设计新颖，引人注目，易于记忆。

　　1 the advertisement image is prominent, the theme is bright, the design is novel, attractive, easy to remember.

　　2.视觉印象较好。户外广告多为巨大的彩色看板，具有无意识的强制性。

　　2 good visual impression. Outdoor advertising for color Kanban is huge, mandatory unconscious.

　　3.有较好的消费刺激。户外广告不仅有很好的提示性作用，而且可以引起消费冲动。

　　3 have a good consumer stimulus. Outdoor advertising not only has a very good effect, but also can cause consumption impulse.

　　4.不受时间和空间的限制，任人随意欣赏，具有长期的时效性。

　　4 is not limited by time and space, let people enjoy, with a long time.

　　5.成本较低。按千人成本计算，户外广告成本较低。

　　5 lower cost. According to the cost of thousands of people, the cost of outdoor advertising is low.

　　6.生命周期长。户外广告一般时间较长，有利于需要重复强化的信息。

　　6 long life cycle. Outdoor advertising is generally longer, it is conducive to the need to repeat the strengthening of the information.

　　（3）户外广告的缺点:

　　(3) the disadvantages of outdoor advertising:

　　1.信息简单。由于必须简单明了，所以户外广告不可能详细介绍产品的功能和特性等详细信息。

　　1 simple information. Due to the simple and clear, it is not possible to detail the outdoor advertising product features and features such as detailed information.

　　2.可能受到法律的限制。有些地区和国家限制户外广告的发布形式，所以对户外广告的发展有限制作用。

　　2 may be subject to legal restrictions. Some regions and countries to restrict the release of outdoor advertising form, so there is a limit to the development of outdoor advertising.

　　3.无法详细。户外广告所处的特殊环境和自身条件的限制，广告产品的文字内容与图画内容的表现就受到制约，虽然简单明了，有时甚至是品牌名称或商标符号，但其效果也因此而大打折扣。

　　3 can not be detailed. Outdoor advertising in the special environment and their own conditions, product advertising text content and the content of the picture is restricted, although simple, sometimes even is the brand name or trademark symbols, but the effect therefore discounted.

　　4.受众难以统计。户外广告多数是企业型的广告，给消费者留下的往往是对企业的印象，而不能立即产生促销的作用。精确测量户外广告的流动受众较为困难。

　　4 audience is difficult to statistics. Outdoor advertising most of the enterprise type of advertising, to the consumer is often left to the impression of the enterprise, and can not immediately produce the role of promotion. Accurate measurement of outdoor advertising mobile audience is more difficult.